Digital Life: Go Digital! Gone Logical?

DIGITAL LIFE - Could digital media be an impediment to logical thinking? Some experts think this might be true. Read more on this intriguing and spirited debate...

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Inbound Marketing: Increase Website Traffic with Better Page Titles

INBOUND MARKETING - Page titles are one of the most important details of on-page SEO. The better your page titles are, the better your website traffic. They are easy to edit and optimize. Here's how...

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Inbound Marketing: Remarkable Content Requires More Than a Hunch

INBOUND MARKETING - In an age of marketing driven by SEO content, tweets and daily blog updates, it is tough to justify the time-consuming task of research. But, for the sake of your website, you should...

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Inbound Marketing: What's an Outbound Marketer To Do?

INBOUND MARKETING - For marketers who built their careers on traditional outbound, the new inbound marketing methodologies can be unsettling (even seem a bit unfair). But it does not have to be that way...

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Inbound Marketing: Why Social Media for Insurers Will Get Easier

INBOUND MARKETING - A world where insurance marketers enjoy large budgets for social media marketing and comfortable social media staffing levels may soon be a reality.

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Digital Life: iGeneration - New Breed of Digital Natives

DIGITAL LIFE - Move over Millenials; GenXers; Baby Boomers; and Mature Citizens. Welcome iGeneration, the hot new thing in marketing demographics...

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Inbound Basics: Increase Website Traffic with Well-Crafted 'About' Page

INBOUND BASICS - There is a highly visited page on most websites that is rarely optimized for best results. You can fix it today with a few simple inbound marketing tactics...

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Cool Concepts: Social Sharing at www.LetSomethingGo.com

COOL CONCEPTS - Do something right now to brighten your day. Watch the 5-minute film featured in this post. Cool concept. Great message. Simple approach. Guaranteed to make you smile...

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Creativity: Daydreamers Get Things Done

CREATIVITY - Given the ever-increasing speeds with which we get work done these days, are we on a fast track to the demise of the creative process? Quite possibly, yes...

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Smart Business: Tips for Marketing Project Management Success

SMART BUSINESS - If you are serious about starting and completing projects smoothly, ASSUME NOTHING. Those two words are the secret to marketing project management success...

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Social Media Marketing: Nothing Off the Cuff About Business Tweets

SOCIAL MEDIA MARKETING - Understanding the art of tweeting and doing it well concerns businesses of all sizes. Read these social media marketing tips for business tweets...

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Digital Life: Confessions of an eBook Addict

DIGITAL LIFE - Much to my surprise, I have become addicted to eBooks. They are the heart of my digital life. Here's how it happened....

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Digital Life: A Cautionary Tale

DIGITAL LIFE - What would you do if the owner of an online business verbally abused an threatened you? A terrific NYT investigative piece took a close look at one such case...

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Digital Media: Amazing Way To Deliver a Complex Message

DIGITAL MEDIA - It is funny how tools, such as Google Reader, can inadvertently deliver fascinating bits of information that we never actively pursued. Such is the case with the YouTube video featured in this post...

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Photography: NYPL's Fabulous 30-Year 'Recollection' Exhibit

PHOTOGRAPHY - I plan to visit the New York Public Library (NYPL) photography exhibit titled, Recollection: 30 Years of Photography at the New York Public Library. The exhibit is viewable online as well. I recommend taking a look...

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Photography: A Look at Advertising as Art

I was in Boston recently to take our son to look at colleges. While there, a friend of mine invited me to take a look at a photo exhibit on display at the Harvard Business School’s Baker Library/Bloomberg Center. This unique and surprisingly compelling exhibition, titled The High Art of Photographic Advertising: The 1934 National Alliance of Art and Industry Exhibition, is on display at Harvard through Oct. 9. I recommend checking it out if you find yourself in Cambridge MA with some extra time on your hands. Or, if you are reading this post after October 2010, click on the link below to read more and view some fabulous vintage ad images...

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Smart Business: Create Promotional Postcards That Sell (5 Tips)

I rely on promotional postcards> to help market my freelance writing and marketing project management business. I also have helped clients use postcards with good success on projects ranging from large insurance company marketing to small business marketing. The promotional postcards that work best have these characteristics... 

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Smart Business: How Small Creative Firms Can Land Big Projects

There's no reason why a small creative firm has to think small and take on small projects. My business has been successful for more than two decades because I think big. I work hard to make my firm look big and professional. As a result, I consistently land big and profitable work from big companies. Here are a few of the things that work for me...

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Social Media: Twitter the Night Away?

I was doing research last week on how and when people use Twitter. I stumbled upon a older post on the Retrevo.com blog that raises the question Is Social Media the New Addiction? Retrevo dubbed the report another in its ongoing series of gadgetology studies. Retrevo defines “gadgetology” as:

When you combine gadgets, psychology, and human behavior, you get Gadgetology; an ongoing series of studies that reveal what makes consumers tick, what gadgets they are buying and how they are using them.

One of the key stats Retrevo cites to support the addiction premise is that nearly half of the social media users they surveyed said that they check/update Facebook or Twitter after they go to bed...

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Smart Business: 6 Steps To Get Back in the Marketing Game

Is it just me, or is there a surprising number of smart and accomplished marketing professionals having a tough time finding a job these days? My personal theory for this unofficial trend is that many were laid off as a result of the recession and are now finding their skill set out of sync with the new jobs that are slowly becoming available...

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